I want to tell you a little bit about one of the best things I was fortunate enough to witness during my brief time working with a $65M VC firm in San Francisco.
Facebook has a program called ‘Disruptors’.
It’s a 1-3 year long accelerator program where FB works with 100 of the fastest growing companies in Silicon Valley.
Essentially it’s this huge FB-VC jerk sesh where FB gives the top companies in Benchmark, Sequoia, A16Z portfolio’s an internal SWAT team to do a health check on their ad account, and get them best in tune with FB’s machine learning engine.
The VC firm would work with the startup to design a growth plan and define their core unit economics. We would then hand that off to the Disruptors team and they would plug it into FB and essentially create a money making machine where businesses can spend $1 on FB ads and get back $3+.
FB does this, as they generate over 50% of their revenue from 16,000 advertisers. That sounds like a lot, but when you consider that there is over 400 million advertisers on FB, it means they make the majority of their revenue from just 0.004% of their clients.
The exciting news is that I’ve managed to convince a few members of the FB Disruptors team to do some consulting on the side in December.
The cost is likely going to be in the $5k range, but if you’re interested in this I’ll work with you to create a growth plan and clearly define your unit economics, and then a current FB Disruptors employee, would do a health check on your FB ad account, and give you a GTM (go to market) plan for effectively running FB ads.
I honestly think this is the best possible service in the advertising market today and that anyone running FB ads should get this as it’s literally not available to anyone other than the top 100 companies in Silicon Valley each year.
Reply to this email and let me know if you’re interested :)
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